West Indies cricketers, Dwayne Bravo and Chris Gayle, the brand ambassadors for Skore has re-created Bravo’s popular ‘champion’ song. The video has garnered over 254,662 views on YouTube. The song is delightful fusion of Hindi and English lyrics with the zeal and melody of the original one.
Commenting on the campaign initiative, Vishal Vyas, head of marketing, Skore, said, “Skore is excited to launch the Skore Champion song feat. Roping in Bravo and Gayle has helped us launch our premium condom range – the Champion Series, with the grandeur and awe that it deserves. The new rendition of Champion song, in line with Skore’s young brand imagery, is path-breaking as marketing content. With this song, we hope to start a larger conversation around the brand and condom use. Skore believes in being an integral part of its consumers’ lifestyle and we hope to achieve this through content that dips into music, dance, sports and fashion.”
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